Vivre du blogue

Numéro 37

16 décembre 2005 au 4 mars 2006

Un texte de

Publié le 30 janvier 2006 dans
Conversations, blogues

Comment faire du journalisme-citoyen un métier viable? Une longue réflexion de Steve Outing:

“So here are some suggestions for news companies :

- Monitor the new news agencies that are starting to trade in citizen content.
In time, the content from these entities could be an important component in your overall news content stream, supplementing what you get from traditional wire services and agencies. The nice thing about such services is that they can be expected to do some of the vetting of citizen content, which can save you time in determining its authenticity. That’s something worth paying for, as it eases your burden.

- When a big story breaks, be prepared to pay.
A hard policy of “we never pay for citizen news submissions” can come back to bite you when a major news story hits and a witness has a killer photo or video. The marketplace will provide the amateur photographer other avenues for easily selling his content elsewhere.

- Identify your best citizen contributors and figure out how to compensate them.
As Ohmynews’ experience points out, paying citizen reporters can be highly motivating to people who don’t write and report for a living. To get paid for something that’s an enjoyable hobby can keep the enthusiasm brimming. Also, the prospect of being paid only when your work is judged by professionals as superior can encourage better quality of citizen submissions. And as Ohmynews demonstrates, the amount of money awarded doesn’t have to be great.

- Consider non-cash compensation.
I just don’t buy the notion that “people simply want to join in the newsgathering process” and that that sentiment will continue. For a citJ site to attract quality submissions, I think that there need to be some enticements. Obviously, money is nice, but think outside the cash box: t-shirts, mugs, free subscriptions, etc.

- Run contests and award the best submissions.
This is a great way to get quality content for specific assignments. A citJ site might announce a contest for the best photo taken when the president pays a visit, or best celebrity sighting, or best citizen editorial about a civic proposal. Or even a daily prize for best overall citizen contribution might work for encouraging everyone who participates to put forth their best effort.

- Link content placement and payment.
To avoid having a citJ site that’s full of community groups’ press releases and dull content, financial enticements can go a long way. Add to the enticement by rewarding the best submissions — as determined by staff editors — top placement on the homepage and section pages.

- Work hard on finding a viable citJ business model.
Obviously, the prospect of having to pay for some (not all) citizen submissions makes it more difficult to create a viable and profitable citJ enterprise or spin-off website. I’m planning to write a follow-up piece to this article on citJ business models, and hope to offer some suggestions that will support paying citizen journalists when necessary. So stay tuned.”

Source : Poynter Online

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